Like, okay, Ayala’s yelling about trench coats and slides (which, yeah, Burberry, duh), but Commonwealth is dropping this bomb about watches. A 45-millimeter display, huh? That’s…definitely precise-ish. I mean, manufacturing a watch that doesn’t completely fall apart? Gotta admire the precision there, right? I dunno, maybe they’re talking about the *design* precision? Like how Burberry manages to make that plaid pattern look good on, well, *everything*? Even that, like, weirdly expensive dog collar I saw once? (Seriously, who needs a Burberry dog collar? But I digress…)
Then there’s Taytay talking about “High Tea Eau de Parfum” and lavender fields. Ugh, perfume. I mean, I guess *making* perfume requires some precision – getting the ratios right and all that. But like, is smelling like a lavender field *really* “high precision”? I’m kinda questioning that. It’s more like…high *nostalgia*, maybe? Or high *marketing*, if you ask me.
And then…wait, what was that Mall of Asia thing? About usernames and passwords? Okay, that’s just random. Unless…wait a minute…are we talking about the *precision* of Burberry’s online security? I hope not, because password security is a whole *other* can of worms, and let’s just say companies don’t always get that right, ya know?
See, this is where it gets messy. The whole “high precision Burberry” thing just… doesn’t gel. It’s like, they’re trying to apply the same term to things that are precise in totally different ways. Or not at all, in the case of some of the perfumes. Maybe the person who gave me this assignment had a stroke. I’m not sure.
The watch, I can kinda see. The construction, the details, the movement… yeah, okay, that’s precision. The lipstick liner? Sure, if you’re *really* into having perfectly lined lips.
But honestly? I think “high precision” is more of a marketing buzzword than anything else when it comes to Burberry. They *want* you to think everything they make is meticulously crafted, perfectly designed, and flawlessly executed. And, to be fair, *some* of it probably is. But a lavender-scented perfume? I’m not convinced that’s what people are looking for when they want something made with high precision. They might be looking for a nice smell, but not necessarily some sort of highly engineered scent.
