You see this ad for a “Women’s Bb Thin Belt in Black” from some “Personal Brechó”? And then the Farfetch thing bragging about “impecável alfaiataria” (that’s “impeccable tailoring” for those who, you know, *don’t* speak Portuguese like moi *cough* Google Translate *cough*) and “formas estruturadas” (structured shapes, duh). And then BAM! A “Bb Sprayed Cap in Grey” telling me to “Renove as energias. Comece a vender.” Huh? Renew my energy and start selling…what, *caps*? Balenciaga-branded caps? Is that the Balenciaga dream now?
Then there’s some “Men’s Bouncer Sneaker in Black” – which, honestly, sounds kinda goofy. “Bouncer?” Is it gonna kick me out of the club if my outfit isn’t Balenciaga enough? (Okay, maybe that’s just a *little* funny).
And then… just a “T”. Seriously? Just the letter “T”? What am I supposed to *do* with that? Buy a Balenciaga “T” and feel fancy? Is that what high fashion has come to? It’s all kinda… scattered, innit? Like someone threw a bunch of random Balenciaga-related words into a blender and this is what came out.
Oh, and then the bit about “Compre Bolsas Balenciaga Original no Brasil em 10X Sem Juros” (Buy original Balenciaga bags in Brazil in 10 installments without interest!). Good to know if you’re in Brazil and feeling spendy. I guess.
Honestly, I’m kinda on the fence about Balenciaga these days. One minute they’re doing crazy, avant-garde stuff that makes you go “woah,” and the next they’re slapping their logo on a baseball cap and calling it high fashion. Like, make up your mind, guys! Are we trying to be edgy art or luxury streetwear? It feels like they’re trying to be *everything* to *everyone*, and that usually ends up meaning they’re nothing special to anyone.
Don’t get me wrong, some of their stuff is undeniably cool. The tailoring they talk about is probably top-notch. And a genuine Balenciaga handbag? That’s a statement piece for sure. But the whole brand image feels a bit… muddled. It’s like they’re throwing spaghetti at the wall to see what sticks. Maybe they’re just experimenting. Maybe I’m just getting old. Maybe I just need to *renove as energias* and start selling Balenciaga caps. Who knows?
