I mean, okay, so you’re dropping some serious coin on a pair of Rockstuds or whatever new fantastical footwear Valentino’s dreamed up. You wanna *flaunt* it, obviously. But what if… what if you *don’t*? What if you’re buying a gift that’s, like, a SUPER surprise? Or maybe you’re just a private person who doesn’t want the entire neighborhood knowing you just splurged on designer shoes (no judgement, we’ve ALL been there…almost)?
That’s where the “discreet packaging” angle comes in. Now, the official Valentino site’s all about “eco shoe cases and packaging made from recycled cotton and paper responsibly sourced” and blah blah sustainable forests. Which is *great*, don’t get me wrong. We love a brand being responsible. But where’s the *discretion* in that? Are we talking plain brown box, or are we still getting that iconic Valentino red with a little bow? I need to know!
Then you go looking on Etsy (bless Etsy), and you find these “Valentino shoe box selection” things. Are these, like, legit Valentino boxes being resold? Or are they, ahem, *inspired* by the real deal? It’s kinda sketchy, ya know? Like, I wouldn’t wanna accidentally buy a fake box for my real shoes. That’s just…awkward.
And then Milan pops up! Valentino’s “stepping up its sustainability efforts” with “a new generation packaging.” So, is this new packaging ALSO discreet? Is it going to be less flashy? Or are they just talking about being green and stuff? I’m so confused! Honestly, I think they need to connect the dots better between the sustainable message and the, potential, need for a little secrecy.
See, here’s my thing: Valentino is a statement. It’s bold. It’s *red*. How do you make that discreet? Maybe it’s more about the shipping box it comes *in*, rather than the actual Valentino shoe box. Maybe they ship it in a totally unmarked box from, I dunno, “Bob’s Generic Supplies,” or something. That would be kinda hilarious, actually. Imagine the look on the delivery guy’s face when he sees you pull out Rockstuds from a box labeled “Office Paperclips.”
