Like, you know, Dior isn’t just known for, like, dresses and perfume and all that fancy stuff. But get this – they actually have their OWN watchmaking workshop, “Les Ateliers Horlogers Dior SA”, nestled right in La Chaux-de-Fonds. That’s, like, the heartland of Swiss watchmaking! Crazy, right? They set that up back in 2001, meaning they were serious from the get-go. I mean, who knew Dior were such watch nerds.
And it’s not just *any* Swiss movement, either. I mean, yeah, they use prestigious Swiss movements – I saw that in one of the articles. And often, like, you can *see* them through the back of the watch! Which, honestly, is kinda rare for Dior. Usually, they’re all about the pretty outside, but this is a bold declaration, right? Like, “Hey, we got the goods INSIDE too!”
But then there’s the *really* cool stuff, like the Inversé 11½ or Inversé 8¼ calibers. Those are, um, produced by Les Ateliers Horlogers Dior, but, like, in collaboration with Soprod, which is like a big-deal Swiss movement manufacturer. So, it’s not just some off-the-shelf movement. It’s a custom, Dior-designed thing.
It’s kinda cool when you think about it. Dior’s been doing this watch thing for twenty years, bringing a fashion-forward sensibility to that whole Swiss tradition of watch-making. It’s that “outstanding creativity,” combined with that “longstanding and exceptional Swiss tradition.” Which results in some unique timepieces, the kind you can’t really find anywhere else.
I mean, you might think, “Dior watches? Really?” But then you see the Chiffre Rouge with its Swiss movement showing off its guts through the caseback, or the D de Dior with its sixty years of creative touches. And you’re like, “Okay, I get it. This isn’t just a fashion statement. This is legit.”
