First off, like, what *is* discreet packaging anyway? It’s basically packaging that’s designed to keep the contents of the box a total secret. Think plain brown box, no logos screaming “Hey! Expensive stuff inside!”, you get the gist. It’s for stuff where maybe you don’t want the whole neighborhood knowing your business, you know? Like, adult toys, certain medical supplies, or, in this case… sparkly Bvlgari jewels.
Now, apparently (according to what I read, at least), Corrente Studio designed Bvlgari’s e-commerce packaging. And get this, it’s *hand-wrapped*. Hand-wrapped! I mean, that sounds fancy, right? You’re ordering online, but you’re still getting that personal touch. I guess? Honestly, I’m kinda torn. On the one hand, hand-wrapping seems kinda extra, especially for something that’s just gonna get ripped open. On the other hand, it *is* Bvlgari. It *should* feel special. Maybe it’s just me.
So, the logic goes (and I’m saying “logic” loosely here, because let’s be real, packaging decisions are probably a huge marketing meeting where everyone throws out ideas), that discreet packaging is good for Bvlgari because… well, nobody needs to know you just dropped a small fortune on a watch. Maybe you’re buying a gift and don’t want the nosy delivery guy peeking. Or maybe you just don’t want to advertise your wealth to potential… well, you know.
But here’s the thing that kinda bugs me. Is Bvlgari *really* discreet? I mean, sure, the outer box might be plain. But what about *inside*? Is the actual Bvlgari box, the one holding the jewel, tucked away under a mountain of plain packing peanuts? Or is it still all shiny and logo-ed up? ‘Cause if it’s the latter, the discreet packaging on the outside is kinda pointless, right? You get it inside, and BAM! Bvlgari-ness everywhere.
And honestly, I’m kinda on the fence about the whole discreet thing *in general*. Like, sure, it’s good for privacy, but part of buying luxury is showing it off, right? Isn’t that the whole point? If you’re buying Bvlgari, aren’t you kinda hoping someone sees the bag? Maybe I’m just cynical. Or maybe I just wouldn’t be able to resist flashing a Bvlgari bag around town. Who knows.
