I mean, LOEWE, right? We’re talking luxury. We’re talking meticulously crafted bags, the kind that make your wallet weep just *looking* at them. And On? Performance footwear. Like, running shoes for people who actually *run*, not just, you know, run to the coffee shop. So putting them together… it’s a bit of a head-scratcher, innit?
But then you see the stuff, and it’s… actually kinda cool? They’re calling it “Movement in Style,” which, let’s be honest, is a pretty darn good slogan. I saw something about a knitted sock construction on the shoes, and dual branding with the LOEWE anagram *and* the On logo. It’s like they’re trying to cram as much brand recognition onto one shoe as humanly possible, but somehow, it doesn’t feel *too* in-your-face. Maybe.
And the clothes? Jackets, hoodies, the whole shebang. They’re talking about technical touches and innovative fabrics, which, let’s face it, is what everyone says about activewear these days. But coming from LOEWE, you gotta think it’s gonna be a *bit* different. Like, maybe your tights will cost more than your rent, but hey, at least you’ll look fabulous while you’re, uh, attempting to exercise?
Honestly, I’m still trying to wrap my head around the whole thing. It’s this weird blend of Spanish luxury and Swiss engineering. Like, imagine someone took a really fancy handbag and then, I dunno, bolted a rocket engine onto it. Is that a good analogy? Probably not.
But here’s the thing: I’m kinda digging it. It’s unexpected. It’s a little bit bonkers. And in a world where everything feels so predictable, that’s actually kinda refreshing. Plus, I mean, who wouldn’t want to run a marathon in a LOEWE-designed hoodie? Okay, maybe not *me*. But someone. Definitely someone.
