I mean, you see it all over, right? Finance bros, tech gurus, Hollywood A-listers… they’re all rockin’ these shiny wrist candies. It’s like, “look at me, I’m rich and successful!” Which, honestly, good for them, but jeez, calm down a little, maybe?
And then you got the whole “investment” angle. I read this thing about how, like, *most* used Rolexes are actually *dropping* in value cuz of the dang Fed raising interest rates or whatever. But then, like, *two* models went up? Go figure. That’s just the crazy world of luxury watches, man. It’s all about hype and scarcity, and knowing which ones are gonna be the next big thing. I mean, who even *knows* what’s gonna happen at Watches and Wonders? Probably something sparkly with gems, cuz apparently everyone’s going bananas for those gem-set Rolexes, like that GMT-Master “SARU.” Sounds kinda silly, tbh.
And don’t even get me started on the whole Dubai thing. Record stock markets, crypto exploding… everyone’s got money to burn, and they’re looking for somewhere to put it, right? So they go for things like Rolexes. Makes sense, I guess. It’s a tangible asset, and it looks good. Though, tbh, a lot of people are just looking at it as an alternative investment, you know? They want to make MORE money, and they think a watch is the way to do it.
But here’s the thing that gets me. Why Rolex? I mean, they make a good watch, sure. Super durable, apparently, especially the Submariner. But there are *so* many other cool watches out there! Have people even *heard* of other brands? Is it *just* the name recognition?
And then there’s the whole “dress watch” situation. Like, Rolex tried with the Cellini, but it just didn’t stick. It was too… something. Too limiting, maybe? It just couldn’t fill the void, and by 2023, it was just, like, lost to time. Now I guess people don’t even want a dress watch, they just want a Submariner.
