First off, you gotta remember that whole DHL tee fiasco back in 2016? That was Vetements, man. Like, who the heck puts a DHL logo on a designer tee and charges a fortune for it? But hey, it went viral, so I guess they were onto something. Genius, or just plain crazy? Jury’s still out on that one, tbh.
And it’s not just the logos, it’s the whole *vibe*. Oversized stuff, weird lengths, mock necks, like they raided a vintage store, found the most awkward pieces, and then stamped a designer price tag on ’em. Which, I guess, is kinda the point? I mean, they’re definitely not your grandma’s t-shirts.
Then you see all this “street-wear-inspired” stuff. Like, what does that even *mean* anymore? Everything’s street-wear-inspired these days. But Vetements definitely takes it to the next level. Slogan-emblazoned everything, striking graphics, and sometimes it feels like they’re just throwing stuff at the wall to see what sticks. (And honestly, sometimes *nothing* sticks for me, personally speaking).
I saw one that was called the “Vetements Banana T” or something like that. I’m just picturing a t-shirt with a banana on it… or maybe shaped like one? Either way, what *is* that? I mean, no offense, but maybe it’s just me.
But here’s the thing, even though I’m kinda poking fun, I get it. They’re trying to be different. They’re pushing boundaries. They’re saying, “Screw heritage and upmarket exclusivity, we’re doing our own thing.” And you gotta respect that, even if you don’t *get* it. I guess.
And you know what? Sometimes, that “different” actually works. Sometimes you see a Vetements tee and you’re like, “Okay, that’s actually kinda cool.” Maybe it’s the unexpectedness, maybe it’s the irony, maybe it’s just the fact that it’s so damn expensive that it automatically looks cooler. Who knows?
